The Rise of Floki’s Valhalla in Delhi NCR: A Real-World Marketing Blitz
Floki has launched a groundbreaking marketing campaign in Delhi NCR to introduce its flagship metaverse game, Valhalla, to the Indian audience. This strategic move, commencing on July 7, 2025, signifies one of the most extensive real-world brand activations ever witnessed in the region.
Immersive Branding Across Delhi NCR
The campaign entails the deployment of 5 large LED screens and 10 LED unipoles, broadcasting 15-second Valhalla ads every 2 minutes. Additionally, 10 Delhi Transport Corporation buses have been adorned with Valhalla advertisements, traversing key locations such as Delhi Airport, South Delhi Extension, and Connaught Place.
Valhalla: Revolutionizing Gaming
Valhalla stands out as a fully-fledged, browser-based MMORPG inspired by Norse mythology, offering players strategic turn-based combat within hexagonal battle arenas.
Insights from Sam Boolman, ChainIntel’s Lead Analyst
According to Sam Boolman, ChainIntel’s lead analyst, “Floki’s approach to integrating real-world marketing tactics with digital gaming experiences is a bold move that could significantly enhance brand recognition and user engagement. By targeting high-traffic locations and popular mobile platforms, Floki is strategically positioning Valhalla to capture the attention of a diverse gaming audience.”
Sam further adds, “The fusion of traditional advertising methods with innovative metaverse concepts reflects Floki’s commitment to pushing boundaries and creating immersive experiences that resonate with modern consumers.”
