Pudgy Penguins Now Join Forces with NASCAR in Major Collab
Pudgy Penguins formally partners with NASCAR, bridging digital antiques with mainstream racing and lifestyle experiences.
Pudgy Penguins partner with NASCAR to broaden its presence beyond NFTs and into mainstream motorsport culture. The task continues its growth by linking digital collectibles with real-world experiences, consisting of travel rewards and gaming. Not simply games, toys, and books– now Pudgy Penguins are also speeding on the racetrack. This NFT collection, which was initially just understood in Web3 circles, has actually revealed a collaboration with NASCAR, among the most significant names in the world of car racing.
Through a brief video on the X platform, a penguin using his signature hat is seen preparing in a racing garage, total with a normal pit stop environment. Numerous are instantly curious, is this simply an amusing campaign or will it truly become a real-world cross-activation? We’re happy to reveal that we will be partnering with @NASCAR to bring Pengu to NASCAR fans worldwide. pic.twitter.com/yIyFlYKwnp
Beyond Buzz: Pudgy Penguins Keep Building in the Real World
Looking at their current performance history, it appears like it’s not just about seeking attention. Pudgy Penguins have recently been getting more major about broadening their impact outside the NFT world. Previously, they had actually launched physical toys at Walmart and Target, in addition to a Telegram video game called Pengu Clash which is set up for a complete release on June 18, 2025. This video game even has more than two million registrants, long before the launch. When they partnered with NASCAR, it didn’t feel like an impulse, however part of a long-term plan.
Linking Digital Enjoyable With Real-Life Benefits for All Ages
On the other hand, the Pudgy ecosystem is also progressively “connected” to the real world. CNF recently reported that users can now collect miles from Lufthansa– Europe’s biggest airline company– every time they shop at the Pudgy Store, either with fiat cash or PENGU tokens.
So now, purchasing a cute hoodie with a penguin image can offer you points for a holiday to Europe. This is part of their efforts to connect digital assets with real-life benefits.
Furthermore, this collaboration with NASCAR occurred with the combination of Pudgy Penguins characters in the Web3 video game My Next-door neighbor Alice. In an update entitled Chapter One: A New Adventure, gamers can utilize NFT Pudgy, Lil Pudgys, and Pudgy Rods as 3D characters in a virtual world called “Pudgy Land.” There, characters can garden, make crafts, and offer items in a digital market. From car racing to gardening, these penguins really can’t remain still.
However, their expansion doesn’t stop at entertainment. On May 20, 2025, Pudgy Penguins also worked together with Random Home Children’s Books to release a kids’s storybook titled “Worst Birthday Present Ever.” This book is their entry into the world of children’s literacy, with the goal of educating the younger generation through fun characters however still bring positive messages.
Meanwhile, as of press time, PENGU is trading at about $0.009744, up 4.19% over the last 24 hr, with daily trading volume at about $113 million.
Pudgy Penguins groups up with NASCAR to broaden its presence beyond NFTs and into mainstream motorsport culture. The task continues its growth by linking digital collectibles with real-world experiences, consisting of travel rewards and gaming. Not just books, video games, and toys– now Pudgy Penguins are also speeding on the racetrack. Pudgy Penguins have just recently been getting more severe about broadening their influence outside the NFT world. In an upgrade entitled Chapter One: A New Adventure, players can utilize NFT Pudgy, Lil Pudgys, and Pudgy Rods as 3D characters in a virtual world called “Pudgy Land.”
