Splitting the Web3 Attribution Code & Examining Wallet Level Data’s Function in Crypto

For starters, traditional analytics rely on cookies and user logins to follow a consumer’s course, which while reliable in specific situations, can not track users when transitioning from off-chain (Web2) environments to on-chain (Web3) activities. Users can lastly see which project led to 50 wallet connects or 30 on-chain conversions worth 10 ETH, all broken down by which domain or creative provided those results.Lastly, such a wallet-centric view can likewise unlock strategies that were formerly impossible, like Web3 retargeting. If a user visits a dApp and links their wallet however does not finish any transaction, online marketers can re-engage that high-intent user, with Addressable linking on-chain wallet behavior with off-chain signals so that teams can serve ads to these users across platforms such as X (Twitter), Reddit, or crypto-native advertisement networks.Why all the difficulty?

For beginners, standard analytics rely on cookies and user logins to follow a customer’s course, which while reliable in particular circumstances, can not track users when transitioning from off-chain (Web2) environments to on-chain (Web3) activities. Users can lastly see which project led to 50 wallet links or 30 on-chain conversions worth 10 ETH, all broken down by which domain or innovative provided those results.Lastly, such a wallet-centric view can likewise open strategies that were formerly impossible, like Web3 retargeting. If a user checks out a dApp and links their wallet but does not finish any transaction, marketers can re-engage that high-intent user, with Addressable linking on-chain wallet habits with off-chain signals so that teams can serve advertisements to these users throughout platforms such as X (Twitter), Reddit, or crypto-native ad networks.Why all the fuss? From the outdoors looking in, wallet data allows much richer division of audiences as marketers can filter and target users based on on-chain behavior and properties (like distinguishing an NFT collector from a DeFi yield farmer and customizing messages to each).