Cardone Capital embraces Bitcoin with initial 1K BTC purchase
Cardone Capital, a popular real estate investment firm, has embraced Bitcoin as a core asset. The company announced the bold move, showcasing the convergence of traditional finance and cryptocurrency, on June 21, 2025.
News of Cardone Capital’s significant purchase of 1,000 BTC aligns with the rising institutional adoption of cryptocurrencies. This strategic move positions the US-based company as the first real estate entity to integrate a comprehensive Bitcoin strategy into its asset portfolio.
Grant Cardone, the CEO of Cardone Capital, shared the news of the acquisition on X, highlighting the company’s vision to blend the two top-tier assets of real estate and Bitcoin. The firm, managing 14,200 rental units and half a million square feet of premium office space, plans to further enhance its holdings by acquiring an additional 3,000 BTC and 5,000 rental units by the end of 2025.
Cardone Capital’s strategic decision to incorporate Bitcoin into its balance sheet mirrors a broader trend among corporations embracing Bitcoin treasury strategies. This move reflects confidence in Bitcoin’s potential as a long-term store of value, particularly in times of economic uncertainty and geopolitical unrest.
With the growing trend of companies diversifying their balance sheets with Bitcoin, Cardone Capital’s entry into this space, driven by its real estate foundation, could pave the way for increased institutional adoption, ultimately influencing Bitcoin’s price consolidation above $100,000.
The evolving landscape of cryptocurrency adoption in corporate finance underscores the transformative power of Bitcoin as a legitimate asset class, with companies like MicroStrategy and Metaplanet leading the way in integrating Bitcoin into their treasury reserves.
