UK Firms Vinanz (LSE: BTC) and Smarter Web Add Bitcoin to Treasury Amid Global Corporate Pattern
As Bitcoin increasingly enters the balance sheets of publicly listed companies, a new generation of tech-forward businesses is embracing treasury strategies once reserved for crypto-native players. UK-listed Vinanz and Smarter Web Company are the latest to join a growing club of businesses using Bitcoin as both a strategic reserve asset and a growth catalyst.
Summary
Vinanz: From Mining Operation to Bitcoin Holding Powerhouse
Initially founded as a Bitcoin mining outfit, Vinanz (LSE: BTC) expanded its operations across multiple locations in North America, adopting a decentralized approach in line with Bitcoin’s principles. In 2025, the company made a significant pivot, acquiring over 58 BTC for its treasury—valued at over $5 million at the time of purchase. Vinanz’s strategy combines traditional mining with a modern asset approach, holding BTC on its balance sheet alongside mining revenue. This dual-track model mirrors the playbook of U.S. crypto firms like Riot and Marathon Digital but with a uniquely British twist.
With a current listing on the London Stock Exchange primary market under the ticker BTC and discussions of a future Nasdaq listing, Vinanz is clearly showing its ambition to become a global Bitcoin holding company. In fact, the company has proposed a rebrand to reflect this focus: Vinanz intends to change its name to The London Bitcoin Group—a strategic move designed to align its identity with its treasury-driven future. The company also emphasizes regulatory compliance and custody, opening an institutional-grade BTC wallet with Fidelity Digital Assets. This places Vinanz among a rare class of UK-listed companies that integrate actual Bitcoin ownership, mining infrastructure, and institutional safeguards under one roof.
Bitcoin Purchased—58.68 Now Held by Vinanz in Treasury
@VinanzBTC is pleased to announce the purchase of an additional 37.72 bitcoin as part of its growing bitcoin treasury strategy. Find out more: https://t.co/vIxhZUzeO8 #BTC #VINZF pic.twitter.com/eakiTkIl63
Smarter Web Company: A Surprising Bitcoin Believer
While better known for web design and digital services, Smarter Web Company recently revealed a similar pivot—adding Bitcoin to its treasury reserves and exploring crypto-based revenue strategies. The move surprised many, but it follows a larger global trend: non-crypto companies reallocating part—or even most—of their fiat reserves into Bitcoin. Smarter Web’s decision mirrors the strategic moves of Vinanz, but from a service-sector perspective. Without mining operations, the company instead positions Bitcoin as a long-term hedge against inflation and a statement of tech-forward values. It’s a signal that BTC is no longer just for crypto-native firms—it’s now on the radar of more traditional SMEs, too.
Following in the Footsteps of MicroStrategy and Beyond
Both Vinanz and Smarter Web Company are taking inspiration from the now-famous playbook of MicroStrategy (NASDAQ: MSTR), which turned itself into a de facto Bitcoin ETF by acquiring over 200,000 BTC since 2020. Others following this model include:
- Block, Inc. (formerly Square)
- Tesla, which still holds BTC on its books
- Hut 8, blending mining with reserve holding
- Semler Scientific, a recent Wall Street entrant into the BTC treasury space
Across sectors—from tech and fintech to healthcare and design—public companies are recognizing Bitcoin not just as a speculative asset but as a core component of corporate finance.
Conclusion: The Bitcoin Balance Sheet Era Is Here
Vinanz and Smarter Web Company may seem like unlikely allies in the crypto space, but their treasury strategies are part of a global trend. As inflation concerns persist and fiat currencies face pressure, Bitcoin is emerging as a modern solution to corporate reserve management. Whether you’re a miner, a digital company, or a public firm—holding BTC is rapidly becoming a strategic move, not just a speculative one.
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