Nasdaq-Listed Healthcare Firm Opens Bitcoin Treasury With $20 Million BTC Buy
The Nasdaq-listed health care firm, Prenetics, has recently made a significant move by acquiring $20 million worth of Bitcoin for its corporate treasury. This strategic decision aims to integrate Bitcoin into its consumer health platforms and operations, with plans for further expansion. The company has enlisted a Trump-linked crypto consultant to advise on this initiative.
When discussing digital transformation in healthcare, most companies focus on electronic records or telemedicine. However, Prenetics Global Limited has taken a bold step by implementing a $20 million Bitcoin treasury strategy, joining a growing trend of businesses adopting Bitcoin acquisition as part of their financial planning.
Utilizing Kraken’s custody platform, Prenetics purchased 187.42 BTC at an average price of $106,712. This initial investment marks the beginning of a comprehensive Bitcoin strategy approved by the company’s board, with future plans for significant expansion and innovation in genomics, personalized medicine, and digital assets.
Aside from treasury management, Prenetics aims to explore yield generation through crypto financing and structured products, leveraging institutional-grade tools. The company also intends to accept Bitcoin payments across its consumer health brands, creating a seamless ecosystem from treasury operations to customer transactions.
With a recent increase in revenue guidance for 2025 to $80-$100 million and a surge in stock value following the announcement, Prenetics is poised for growth and profitability. To support its endeavors, the company has brought onboard industry experts, including former OKEx executive Andy Cheung and strategic advisor Tracy Hoyos-López from Kraken.
Tracy Hoyos-López, known for her involvement in bringing President Donald Trump to the Bitcoin conference in Nashville, will provide guidance based on successful Bitcoin treasury models established by leading firms like Strategy and Metaplanet. This strategic move aligns with Trump’s vision of creating a national BTC reserve, emphasizing the increasing importance of cryptocurrencies in the financial landscape.
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