Blockchain Boosts Cocoa Traceability Amid EU Sustainability Push

In response to the mounting regulatory pressures within the European Union, particularly around sustainability and deforestation, a Bologna-based startup named Trusty has emerged with a blockchain-based solution to enhance traceability in the agri-food supply chain. Trusty’s platform offers a digital infrastructure capable of recording, verifying, and sharing immutable data concerning raw materials, specifically cocoa.

From Farm to Blockchain: A Transparent Journey

Established in 2022, Trusty has conducted pilot projects in countries like Côte d’Ivoire, Colombia, and the Dominican Republic. Product packaging includes a QR code providing instant access to validated information about the cocoa’s origin and characteristics, promoting transparency and informed purchasing decisions.

A Tool for Regulatory Compliance and Competitive Advantage

Trusty’s founder and CEO, Alessandro Chelli, emphasizes that blockchain technology ensures the reliability of recorded data. The platform has an accessible interface suitable for regions with limited digital infrastructure, bridging the gap between regulatory expectations and production realities in developing areas.

Costs, Benefits, and Market Dynamics

The estimated cost of using Trusty’s system is around EUR5 per tonne of certified cocoa.

Sam Boolman | Crypto Enthusiast and Writer

Sam Boolman is a contributing writer at ChainIntel.org with a long-standing interest in cryptocurrency, blockchain technology, and emerging financial trends. A self-directed trader who actively invests his own capital, Sam follows the markets closely and brings a hands-on perspective to the fast-paced world of crypto journalism. With a background in business and digital media, Sam has written across a variety of sectors including tech, startups, and online finance. His curiosity and enthusiasm for the evolving digital economy fuel his exploration of Web3, decentralised finance, and market developments. Sam is passionate about making complex topics more accessible to everyday readers and continues to expand his knowledge through research, trading experience, and industry engagement.

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