Floki’s Valhalla Fires Up 4-Week Programmatic Display Push Across Target Markets
As the mainnet launch of Valhalla, Floki’s flagship play-to-earn metaverse video game, approaches, the team is releasing a sweeping, 4-week programmatic display campaign to target gamers and crypto enthusiasts worldwide. The project, starting on June 20 and running through July 17, is part of Valhalla’s global rollout strategy. It focuses on automated, intent-driven ad placements on high-traffic sites, complementing earlier launches on Reddit and Twitch. This campaign aims to engage users with relevant content such as crypto guides, gaming walkthroughs, and Web3 news articles through data-driven contextual and behavioral targeting.
The campaign targets males aged 18 to 44, a demographic prominent in both traditional gaming and crypto adoption. With estimated substantial impressions in key regions like India, USA, Philippines, Turkey, Brazil, Argentina, Southeast Asia, and Nigeria, the campaign spans desktop, tablet, and mobile devices for maximum exposure.
Valhalla’s YouTube campaign, running from June 20 to July 17, utilizes skippable ads to engage users in regions such as India, USA, Philippines, Brazil, Argentina, Turkey, Southeast Asia, and Nigeria. The strategy focuses on user engagement tracking to retarget audiences across display platforms and social media. These efforts complement the Reddit and Twitch campaigns, creating a layered media approach to reach and engage the target audience effectively.
Additionally, Valhalla’s offline presence in the US includes a comprehensive three-month media campaign with interviews on business networks, commercials on finance channels, and prominent placements on Times Square billboard. Furthermore, Valhalla’s sponsorship of the 2025 International Esports Market Week allows for hands-on demonstrations and social campaigns, providing gamers and esports enthusiasts with a firsthand experience of the game before its mainnet launch.
Valhalla, rooted in Norse mythology, offers a fully developed MMORPG experience with a real economy, land ownership, NFT-based creatures called Veras, and in-game token rewards. Audited for security and gameplay stability, Valhalla aims to revolutionize the play-to-earn gaming space.
