LovCash and Lisk lead digital transformation in last-mile supply chains

LovCash, a regional fintech start-up, has unveiled a blockchain-based payments and commerce platform aimed at reducing cash dependence while improving transparency and efficiency in last-mile retail distribution. South Africa’s fragmented and mainly cash-dependent casual retail sector is undergoing a significant shift with the introduction of blockchain-powered digital infrastructure. LovCash’s initiative targets numerous informal sellers and small-scale wholesalers across South Africa, offering them access to digital tools for payments, commerce, and rewards. The company’s network currently includes over 3,700 informal sellers and 9 partnered wholesalers, benefiting from streamlined transactions, reduced fraud risks, and access to credit, discounts, and loyalty incentives.

A major fast-moving consumer goods (FMCG) player in South Africa has begun working with LovCash to integrate the blockchain-powered payment platform into its casual retail network, indicating a growing corporate interest in blockchain for practical use cases. LovCash’s technology runs on Lisk, an Ethereum Layer 2 network optimized for high-growth markets, with direct support from the Lisk community. The collaboration aims to showcase blockchain’s role in enhancing financial performance, traceability, and inclusion in low-tech, high-volume commerce networks.

While infrastructure is crucial, experts emphasize that digital adoption in South Africa’s informal economy requires addressing behavioral and structural challenges. The dominance of cash, costly point-of-sale devices, connectivity issues, and limited technical support pose barriers to widespread digital integration. Despite these challenges, LovCash’s blockchain rollout is seen as a step towards a more inclusive and efficient commerce ecosystem, empowering informal businesses to digitize operations and compete on a level playing field. As more companies explore blockchain applications in real-world settings, the partnership between LovCash and Lisk sets a precedent for infrastructure deployment in emerging markets.

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Sam Boolman | Crypto Enthusiast and Writer

Sam Boolman is a contributing writer at ChainIntel.org with a long-standing interest in cryptocurrency, blockchain technology, and emerging financial trends. A self-directed trader who actively invests his own capital, Sam follows the markets closely and brings a hands-on perspective to the fast-paced world of crypto journalism. With a background in business and digital media, Sam has written across a variety of sectors including tech, startups, and online finance. His curiosity and enthusiasm for the evolving digital economy fuel his exploration of Web3, decentralised finance, and market developments. Sam is passionate about making complex topics more accessible to everyday readers and continues to expand his knowledge through research, trading experience, and industry engagement.

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