Spanish coffee chain Vanadi looks for monetary jolt with EUR1 billion Bitcoin gamble
Spanish coffee chain Vanadi Coffee is preparing a bold shift as it seeks to transform from a struggling hospitality brand into a Bitcoin-centric holding company. This modification in directions comes on the heels of installing financial obstacles for the company. Vanadi’s management hopes that an aggressive pivot from its core hospitality operations to becoming a Bitcoin treasury-focused business will significantly improve its fortunes. If successful, Vanadi would join a growing list of small-cap firms embracing Bitcoin as a treasury asset. Jacob King, CEO of WhaleWire, called Vanadi’s pivot a publicity stunt, noting the company has few locations, only 48 followers on X, and no actual Bitcoin holdings to date.
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