Donald Trump Jr. Makes a $4 Million Investment in Thumzup Media, a Bitcoin Treasury Business
Donald Trump Jr. has recently acquired 350,000 shares in Thumzup Media Corp., a struggling social media startup that has pivoted to a Bitcoin treasury strategy. This investment, exceeding $4 million, underlines Trump Jr.’s deepening involvement in the Bitcoin sphere, aligning his family with digital asset ventures. While Trump Jr. holds no operational role in Thumzup, both he and Eric Trump serve as advisors to Dominari Securities, the entity that facilitated the stock placement.
The move by Thumzup to diversify its treasury with leading cryptocurrencies signifies a strategic shift towards innovation and prudent financial management, as stated by Thumzup’s CEO, Robert Steele. The company aims to bolster its financial flexibility while expanding its AdTech platform and advertiser base. Despite posting meager Q1 2025 revenues of $151 and a $2.2 million loss, Thumzup made a bold move in January by converting the majority of its liquid reserves to Bitcoin, amassing over $2 million worth of the digital asset.
Thumzup has revealed plans to further broaden its crypto portfolio by incorporating six additional coins using funds from a recent $6 million private stock offering. Trump Jr.’s substantial investment was influenced by his financial advisor’s recommendation, as reported by Bloomberg. This trend of Bitcoin integration extends to other entities linked to the Trump family, such as Eric Trump’s advisory role at Metaplanet, a premier Japanese Bitcoin treasury firm.
Expanding Bitcoin Integration Across Trump-Associated Ventures
Metaplanet currently holds 15,555 BTC and aims to increase this to 210,000 BTC, positioning itself as the second-largest corporate Bitcoin holder by 2027. Furthermore, Trump Media and Technology Group, the parent company of Reality Social, is actively incorporating Bitcoin into its financial strategy. The firm’s recent filing with the SEC outlines plans to launch the Truth Social Bitcoin ETF, a fund designed to directly hold Bitcoin and mirror its price performance.
Beyond the ETF initiative, Trump Media has allocated $2.5 billion towards establishing its Bitcoin treasury. During the 2025 Bitcoin Conference, Donald Trump Jr. emphasized the company’s commitment to cryptocurrency, stating, ‘We’re seriously on crypto–we’re seriously on Bitcoin. We’re in three major deals. I think we’re at the beginning of what will be the future of finance. And the opportunity is massive.’
Source: Bitcoin Magazine
